Answer the first question
Be clear about who you help, the problem you address and the capability you bring. Organize your website around buyer questions rather than internal departments.
Build confidence before the call
Explain your approach, show relevant evidence when available and make your service boundaries understandable. Buyers need enough context to judge whether a conversation is worthwhile.
Make the handoff useful
Ask only for information that helps the next conversation. Carry the buyer’s goal into the sales discussion so they do not have to restart their story.